Color became a major discussion point this past November with Pantone’s annual announcement of their Color Of The Year. For 2016, it’s a softer and muted palette for designers and artists, with two colors holding the title, Serenity and Rose Quartz.
The reason why these colors hold importance is for their prediction on what route the fashion world is going to take. For 2016, not only are colors going to be more muted with less drama, hence the name Serenity, but there’s also a play at gender.
A cultural movement has been occurring in fashion, with the focus on unisex and ambiguous silhouettes and clothing. Pantone noticed this trend and found their two Color Of The Years were representative of this change with both being traditional baby colors. “In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design.” Pantone states. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
The most recent fashion event to showcase Pantone’s prediction is the Women’s Pre-Fall season. A season that has become extremely profitable, Pre-Fall is where wearable separates, dresses and outerwear are showcased. Presented in mostly a lookbook format, there has been a spotting of Serenity and Rose Quartz-inspired hues popping throughout the season as accents and at times, full outfits.
At Erdem, models were dressed in floral Prairie dresses of various sized prints that were colored in a Serenity-like blue, while Alexander Wang used a Rose Quartz hue as an accent color against dark black leather. It was at Oscar de la Renta were both colors shown prominence with Serenity on a strapless silk dress that contrasted against a vibrant teal. Then a tight-fitting, high neck ball gown and a strapless gown with a tulle segmented skirt stunned in shades similar to Rose Quartz.
These weren’t the only shows that featured soft hues. In general the Pre-Fall collections have been variations of light, subdued colors paired with deep darks, at times in unisex silhouettes. It seems women’s fashion is embracing both sides, by way of some striking colors.